16 years, 3 lessons

Caricature of Jerem holding up three fingers with a sly half-smile.

16 years,3 lessons

Jeremy Corman · HELMo

2010 · The internship

Caricature of Jerem on a tiny stool, laptop on his knees, paper planes flying out of the screen.

2010

The internship

Los Angeles

Lesson 1 · Go get it

Don't wait to be found. Go get them.

2010 · First job

Caricature of Jerem shrugging under a small rain cloud, a coral starting line on the floor.

2010

First job

Rochefort, underpaid

Lesson 2 · Start before you're ready

The context is never right. Take the job.

2010 · 220 km a day

Caricature of Jerem driving a tiny city car with headphones on, books and sound waves trailing behind.

2010

220 km a day

3 hours in the car

Lesson 3 · Nothing is wasted

Dead time is free school.

2010 · Café Numérique

Caricature of Jerem behind a bar that doubles as a lab bench, microphone in one hand, bubbling flask in the other.

2010

Café Numérique

Still running, 16 years later

Lesson 2 · Start before you're ready

No idea? Start a side project anyway.

2014 · Lampiris

Caricature of Jerem pushing a huge glowing cube of banknotes, a coral arrow on the floor.

2014

Lampiris

€1M budget

Jerem in front of the Lampiris wall.

Lesson 1 · Go get it

Ask for trust, not permission.

2016 · Digital Marketing Canvas

Caricature of Jerem sticking notes onto a large strategy canvas on an easel, a marker cap between his teeth.

2016

Digital Marketing Canvas

My know-how, on one page

Lesson 3 · Nothing is wasted

Everything you know can become a tool.

2017 · Café Numérique goes global

Caricature of Jerem planting coral flags in a globe as tall as he is, a sticker-covered suitcase at his feet.

2017

Café Numérique goes global

India, Nepal, New York, etc.

Lesson 1 · Go get it

Same outbound, bigger map.

2017 · I quit

Caricature of Jerem mid-leap off a ledge, on a coral background.

2017

I quit

Lesson 2 · Start before you're ready

Nobody tells you you're ready.

2017 · First product

Caricature of Jerem pointing at a small robot arm stamping paperwork in his place.

2017

First product

Automating my own job

Lesson 2 · Start before you're ready

No brilliant idea? Automate what annoys you.

2018 · First clients

Caricature of Jerem shaking hands with an oversized businessman, in front of a row of empty chairs.

2018

First clients

TotalEnergies, a few others… Not growing. And I didn't love it.

Lesson 3 · Nothing is wasted

Even the business you quit pays you back.

2018 · Google trainer

Caricature of Jerem explaining a diagram at a whiteboard, a cardboard rocket at his feet.

2018

Google trainer

Teaching managers digital marketing

Lesson 2 · Start before you're ready

Try things to find what you love.

2019 · San Francisco

Caricature of Jerem watching his money fly out of his wallet into a cloud, the Golden Gate in the haze.

2019

San Francisco

€50,000 lost

Google Cloud invoice, October 2019: €16,541.81, account IDs blurred.
Logo wall: WSL, SPW DGO6, Noshaq, W.IN.G, Novallia, Digital Attraxion, imec, Berkeley SkyDeck, 500 Startups, Y Combinator.

Lesson 3 · Nothing is wasted

An expensive failure is still tuition.

2021 · Freelance Head of Marketing

Caricature of Jerem stepping through a mirror holding a HIRE ME sign, his reflection holding a HIRING clipboard.

2021

Freelance Head of Marketing

INK, Houston

Lesson 1 · Go get it

Nothing to sell? Sell yourself.

2022 · Airplan

Caricature of Jerem unrolling a large blueprint with small glowing buildings rising from it.

2022

Airplan

1,400 architecture firms · 3 partners

Lesson 2 · Start before you're ready

Sell it before you build it.

2026 · 3 lessons

Caricature of Jerem with arms wide open, in bright light.

2026

3 lessons

  1. 1Go get it
  2. 2Start before you're ready
  3. 3Nothing is wasted

What will you start?

01 / 16